Mr Dabru Anand has nearly 28 years of working in corporate investigation, Intellectual Property, User profile Cases. Trade name. Specialist in conducting Trademark and Copyright infringement investigation, IPR related investigation, Patents theft, Due Diligence, Geographical Indication, Common Law and had conducted numerous anti-counterfeiting and anti-piracy criminal raid operations and helped the companies to extract the economic losses due to Brand Damage Mr Dabru had brought several issues before large conglomerates, such as FICCI, CII, ASSOCHAM, DIPP, which plays a prime role in restricting anti-counterfeiting and anti-piracy fight to stop Infringement in offensive strategy.

Conducting raid is not his prime mission than with help of his Artificial Intelligence, due diligence of counterfeiter completes more meaningful information to be applied and predictive analytics team to file injunction and damage claim from counterfeiters.

The prime mission for the safety of a brand for him to create TERROR among counterfeiters, without disturbing the brand value, brand image, in the market.

Had attended lots of meeting to bring the value awareness of Brand Valuation and Economic losses due to brand image deterioration. Customer Expectation Dilemma Time Performance Expectations Continuous Improvement Performance Gap.

Dabru Anand in many of the meetings and conferences had tried to bring awareness of sub-standard rating procedures and moves on combating counterfeiting.  Hindrances faced in taking action against giving.